New ASAP Communications: Targeted, Engaging Content for the Adaptation Field
Our team at ASAP has been working hard to make member publications and the ASAP newsletter more impactful for the adaptation field by curating and disseminating content in a way that is more accessible to readers.
In 2013, ASAP began producing a bi-weekly newsletter, a cornerstone of our work. The original newsletter shared everything from member stories to job postings. This past year, we took a look at how members were engaging with this material and found something exciting- there was too much content for one email! The adaptation field has grown considerably over the past few years, and ASAP recognized the need to share this information in a more concise and digestible way.
Our team divided up content from the previous newsletter into three main publications:
Adaptation Voices: previously called the “ASAP Member News”, this newsletter is a monthly publication with in-depth, timely stories, resources, and member announcements.
Jobs and Opportunities: a weekly publication about jobs, opportunities, and events in the climate adaptation field.
ASAP Network News: a bi-monthly publication highlighting opportunities for knowledge sharing and professional development within ASAP’s network.
The Jobs & Opportunities and ASAP Network News publications are member-only benefits and often include exclusive discount codes and opportunities to collaborate on projects.
In addition to a revised newsletter, ASAP recently launched a new website and member portal! This revamp was based on member feedback to make the site more user-friendly and to make resources more accessible.
The new website features:
- An improved Member Portal where you can update your profile, find other members, and manage your membership dues.
- A new Public Member Directory that shows the geographic diversity of the ASAP membership and a snapshot of members across North America.
- The ASAP Resource Library, an online home for ASAP Members to share resources, products and projects that they develop through ASAP Member Led Interest Groups, Advisory Committees, and Regional Hubs.
We are always eager to hear from our membership and happy to share perspectives and best practices with others. If you are interested in submitting a story to share on our blog or in an emailed publication, a job posting or opportunity, please contact the ASAP Team at info@adaptpros.org.
We’d like to invite members to share their thoughts and suggestions about the new website or publication format and schedule. Please email Emily Hlavka Freed, ASAP’s Communication Specialist, at ehlavka@adaptpros.org with your feedback.