Date(s) - 06/24/2015
1:00 pm - 2:15 pm Mountain Time
Model Forestry Policy Program
Various dates starting May 27th
Race, income, and age impact how someone experiences climate change. This FREE webinar series running every Wednesday at 1 PM (May 27 – June 24) provides you with the tools and resources to integrate social vulnerability into your work. It brings together climate adaptation practitioners and those focusing on environmental and social justice issues.
Session 5: Effective Marketing and Communications Strategies for Social Resiliency in Climate Adaptation
Effective communications strategies are essential in climate adaptation planning. This session will cover the fundamentals of an effective communications strategy, and highlight how to reach hard-to-reach audiences such as low income urban communities.This session will walk through key questions such as who do you need to reach, what do they care about, what are the likely barriers to effective communication, and who can most effectively deliver the message? You will also learn about several tools and resources that walk you through developing an effective communications strategy, provide guidance on planning a campaign, and more. Spitfire Strategies shares a vision of a better world, and works with nonprofits to make great things happen.
Building Climate Resilience in Urban Vulnerable Populations: A Webinar Series – Session 5: Effective Marketing and Communications Strategies for Social Resiliency in Climate Adaptation